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Because of the way our brains are wired, it’s hard not to fall for celebrity endorsements
Long ago, Ronald Reagan and Lucille Ball endorsed cigarettes in ads. Sammy Davis Jr. hawked Alka-Seltzer. In the modern day, Cindy Crawford appeared in Pepsi commercials. Shaquille O’Neal is a fan of Icy Hot. Tom Selleck and Henry Winkler support…
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